Is your business looking for a web presence or just an expensive electronic business card?
Simply putting up a web site, even one with extensive e-commerce capabilities, does not guarantee success.
Web sites are not cheap. Yet just spending lots of money won't do it either.
The options are nearly overwhelming. How do you choose the right path to the web?
For a web site to yield significant increases in sales, one of the basic rules of traditional sales management must be observed: to make a sale, one must have multiple contacts with the potential customer. What makes selling on the web different from traditional selling is that you don't go to them÷they have to come back to you. Again and again.
Many beautiful web sites fail to stimulate sales because people visit them once÷and once only. The sites present them with no compelling reasons to return.
One such compelling reason is information. We often go to a particular web site to learn something, or to find a needed resource. While this is practice does bring visitors back, most are only coming for the information...not to buy anything.
At DataBright, we believe that the most effective way to bring people back and influence them to buy is to create "community." People feel more comfortable spending their money when they can do it in a place that makes them feel like they're part of what's going on.
To create community, one must build a site where people can participate. Amazon.com catapulted itself from a good site into the industry leader by offering people something quite simple: the ability to review the books they sell.
Everyone has an opinion about a book. Amazon gave them a place to express it, to act like reviewers. Then something amazing began to happen. Other people responded to these reviews and before long, there was a dialog, a "community." People came back, and while they were there, they bought books, CDs, tapes and more.
DataBright helps you define your target, learn what attracts them. Knowing their problems, you can help them find solutions. DataBright will help you to look at your site from your customer's point of view.
Most of the "expensive business card" sites trumpet their products. These chest-beaters say things like, "We have the products to win you over." While this may work in print, it fails miserably online, to the point of being offensive to a web viewer. The web is for them, not for you. Once you learn to reverse the standard marketing logic of "We have something great" to "Here's how to solve your problem; this product here will help," you have laid out the honey for the bees to taste.
DataBright built its first e-commerce site in 1997. We pioneered some of the original technology. But we have spent most of our time since then studying the trends, learning what makes this media tick. Call us today and we'll help you turn your site, or your proposed site, from a business card to a powerful, interactive sales builder.
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